Terms of service

These Terms govern your access to mimi at getmimi.xyz (the "Service"), operated by Social Intelligence Labs ("SIL," "we," "us," or "our"). By creating an account or using the Service, you agree to these Terms. If you use mimi for an organisation, you represent that you can bind that organisation.

1. What mimi does

mimi compiles observed public social-platform activity into aggregate audience cohorts and uses model-assisted simulation to estimate how those cohorts may respond to submitted material. mimi is independent and is not affiliated with, endorsed by, or sponsored by any social platform.

2. Eligibility and access

You must be at least 18, capable of forming a binding contract, and authorised to use any organisation account you join. Accounts are personal to named users and may not be shared. You are responsible for activity under your credentials and must promptly report suspected compromise.

3. Acceptable use

You agree not to use mimi:

• to re-identify a person from a cohort, aggregate, quote, or output;
• to harass, threaten, stalk, dox, defame, or impersonate anyone;
• to make decisions about a named person involving employment, credit, housing, insurance, education, healthcare, or another significant opportunity;
• to represent simulated output as a statement made by a real person;
• to scrape, bulk-export, reconstruct, resell, or sublicense underlying datasets;
• to bypass authentication, rate limits, role controls, or other security controls;
• to reverse-engineer the Service or use its output to train a competing service;
• to violate a law, court order, sanction, or third-party agreement.

4. Outputs are estimates

mimi results are model-generated estimates conditioned on observed aggregates. They are not survey responses, verified facts, or statements by the people whose public activity contributed to a cohort. Confidence intervals describe variation within the simulation; they do not prove that the model matches future reality.

You are responsible for human review and for every decision you make using the Service. mimi does not provide legal, financial, medical, employment, or investment advice.

5. Your content

You retain ownership of the stimuli, questions, media, study settings, and other materials you submit. You grant us a limited licence to host, process, transmit, and reproduce that content only as needed to provide, secure, and support the Service. You represent that you have the rights and permissions needed to submit it.

We do not use your confidential study content to train mimi for another customer. Share links are accessible to anyone who has the link; you are responsible for where you send them and for copies made before revocation.

6. Our technology and data

mimi, its interface, cohort-construction methods, compiled catalogue, software, and brand assets belong to SIL or its licensors. We grant you a limited, non-exclusive, non-transferable, revocable right to use the Service for your organisation's internal purposes. No right to the underlying source data or software is transferred.

7. Third-party services and availability

mimi depends on hosting, database, model, social-platform, and infrastructure providers. Their availability and outputs may change. During outages or capacity limits, we do not promise uninterrupted operation or a particular feature set. We will identify material methodology changes because they may affect comparison with earlier studies.

8. Suspension and termination

We may suspend or terminate access for a breach of these Terms, a security risk, unlawful activity, non-payment under an applicable order, or conduct that may harm people, the Service, or other customers. You may request account closure at any time. Sections that by their nature should survive—including ownership, disclaimers, indemnification, liability, and governing law—continue after termination.

9. Disclaimers

To the fullest extent permitted by law, the Service is provided "as is" and "as available" without warranties of accuracy, merchantability, fitness for a particular purpose, non-infringement, or uninterrupted availability. We do not warrant that an output will predict actual audience behaviour.

10. Limitation of liability

To the fullest extent permitted by law, SIL will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, opportunity, goodwill, or data. Our aggregate liability arising from the Service will not exceed the greater of the fees you paid for mimi in the 12 months before the claim or USD $100.

11. Indemnification

You agree to defend, indemnify, and hold harmless SIL and its affiliates, personnel, and agents from claims, losses, and reasonable costs arising from your content, your use of mimi, your violation of these Terms, or your violation of another person's rights.

12. Governing law and disputes

These Terms are governed by Delaware law, without regard to conflict-of-law rules. Disputes arising from these Terms or the Service will be brought in the state or federal courts located in Delaware, and each party consents to their jurisdiction.

13. General terms

You may not assign these Terms without our written consent. We may assign them as part of a merger, financing, reorganisation, or sale of assets. If a provision is unenforceable, the rest remains effective. A delay in enforcement is not a waiver. Circumstances beyond reasonable control may excuse delayed performance.

14. Changes and contact

We may update these Terms. Material changes will be dated above and highlighted on the site or at sign-in where appropriate. Continued use after the effective date means you accept the updated Terms.

Questions about these Terms: contact@socialintelligencelabs.com. See also our Privacy Policy and Cookie Policy.